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Creating an email allows you to communicate effectively with your users based on specific tags or other criteria.
An automated email will automatically send whenever a user takes a specific action.
If you need to provide an external file like a pdf you can do it like this.
Creating an email sequence/series allows you to send a schedule a number of emails to be sent based on a particular action.
Send Emails with Your Own Amazon SES Account for Increased Delivery on Your Domain
This will help you get the key you need after you have created an Amazon SES account.
You can assign a default email template so that you don't have to select one every time.
You can use your own domain to send emails